UX Corner

MyWardrobe is watching you…

Posted in Advertising, Fashion by Mel B on April 8, 2010

I had a quick browse around My-Wardrobe.com today. Nothing unusual there. Later in the day I was looking at Stephen Fry’s article about the iPad on time.com and an ad caught my eye. The ad was for MyWardrobe, and the content of the ad was made up of items that I had been looking at earlier that day!

Kinda clever, as it made me look at the items again and think “oooh, I really want those”. But to be honest, I felt like someone was spying on me…

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